Reporting and Measuring
To ensure your marketing strategy and campaigns are effective, tracking, measuring and reporting on KPI's and metrics is essential.
Measuring and tracking performance
Throughout the design of the strategy Alytix Marketing will have identified with the customer KPI's and metrics for the overall marketing strategy and each tactical marketing campaign.
Neale marketing will ensure these metrics are being tracked either through Google Analytics, Google Data Studio, Tableau or any other marketing tools that are being used by the customer.
For certain campaigns we can also deploy Google Tag Manager to create greater accuracy and track metrics such as conversion rates.
Neale marketing can ensure all marketing measuring and tracking is visualised in one single view with ability to generate easy to follow reports that can be delivered to key stakeholders. This will enable stakeholders to be informed of marketing performance and be agile to respond to any abnormal results or trends.
If you would like to understand more about our Reporting & Measuring services just click on the "Let's Chat" bar and leave us a message.