Our consulting solutions empower your marketing and ecommerce data into insight and actions.
We get to the bottom of your important business and marketing questions to enhance performance.
Our holistic approach to marketing and ecommerce analytics will improve your analytics strategy and optimise marketing and ecommerce performance. Our experience, processes and technology will provide your team with a competitive advantage.
Alytix Marketing Consulting Will Overcome Your Data Driven Marketing Challenges and Personalise Your Customer Experience at Every Touchpoint
Analytics Audit & Strategy
Our proven processes will establish your data maturity and data gaps. Our audits will make sure you can trust your marketing, ecommerce and customer data and establish your analytics roadmap.
We create a blueprint for measuring what matters. Our frameworks enable you to focus on answering the questions from your data that are critical to your business.
We can ensure all your campaigns, web events, conversions and customer interactions are tracked. We manage your tags so you can quickly deploy tags to suit your needs.
Analytics and Insight
We can apply analytical techniques and models across your campaign and marketing data to suit your requirements. Whether that's evaluating ROI or drilling into data to answer critical marketing questions
We can unify your ecommerce, web analytics and customer data to understand how your customer behaviour and marketing is impacting your sales.
Identify improvements for website performance and optimisation. Understand how your users are interacting with your website and how to improve conversions of users into leads or customers.
Visualisation and Action
We bring your data to life through interactive dashboards. Our dashboards provide easy to understand analytics so you can easily answer your important business questions.
We have extensive experience in designing dashboards in Tableau. We can save your team time and resource to design the visual and analytics models that will provide you with a clear view and story of your data.
Implement all insights and actions succesfully into your campaigns. Whether it's campaign set-up or managing the campaigns we make sure you are implementing insights for full impact.
Make Insights Actionable
Training and Upskill
Our workshops can compliment our consulting services to ensure we transfer knowledge to your team to fully execute on the data and marketing strategy
We can upskill your workforce by assessing your team's skill gaps. We can devise training sessions to provide the knowledge and skills to improve your teams level of data and marketing maturity.
Why You Will Need Analytics Consultancy
Trust Your Data
Your insights are only as good as the quality of your data. If your data is not prepared, organised and recording accurately then you may be feeding the wrong insights into your business.
Measure What Matters
Don't waste time on trying to measure anything and everything. You don't want to be drowned in data, particularly when it serves very little importance to your business and marketing objectives. Implement a framework that is manageable and effective and ensures you are keeping your finger on the pulse on KPI's that drive business.
Ask The Right Questions
Asking the wrong questions of your data will lead you to either the wrong insights or insights that do not matter. Our consultancy services will make sure your measurement, analytics and insights are aligned with business objectives.
Make Insights Actionable
Insights are great but they are only effective if you are able to action them in your business. Insights should facilitate change or improvements that have business impact. Our consultancy services not only help to identify insights but implement into your business effectively.
We make sure your data works for you. We help to implement changes that will optimise your campaign, marketing and sales performance. Not only will you experience improved performance but receive a better understanding of what behaviours impact performance.
Enhance Your Marketing and Data Maturity
Our processes, frameworks and technology will help your organisation to develop greater data and marketing capabilities. We work towards making your marketing and ecommerce team function with a data driven culture at its core.