We offer search engine optimisation (SEO) services to help you increase the amount of organic traffic you receive from search engines, like Google, Bing and Yahoo.
Climbing the search engine rankings can help you to establish greater visibility online and ensure your website is seen through the web clutter.
Data Driven Marketing and SEO
Data driven marketing and SEO go hand in hand. In fact we’d go as far to say that without data you won’t be able to implement SEO effectively.
We use our own proprietary analytics which blends 3rd party data from sources such as SEMRush and Social Media with your own SEO data sources such as google analytics and google search console.
Our analytics enables us to delve deep into the data, conduct thorough research and easily visualise the data that shows your best opportunities for optimising SEO.
SEO is a dynamic process that requires continual monitoring, analysing and actions. Our analytics automates the process so you can keep your finger on the pulse of SEO performance, KPI’s and actions. It cuts down a lot of time and analysis to figure out what will keep you climbing the rankings or fending off the competition.
We measure and track your organic users to understand their user intent and how likely they are to convert. We take a complete view of your organic traffic to understand how effective the channel is performing and how organic users interact with your website.
Our Alytix CDP unifies key SEO and Social Media data sources to ensure you develop a clear and accurate picture of your organic audience.
We Provide A Complete View of Your Organic Traffic
Our SEO Capabilities
Keyword Research and Portfolio
Keywords are a formality for any SEO strategy. Aligning keywords with your brand, user intent and keyword metrics we will help to develop a keyword portfolio that will underpin your SEO strategy.
Your competitive landscape has a big factor on where your website will rank on the internet. Identifying your competitors strengths and weaknesses will help shape the right SEO actions to move up the rankings.
We assess the technical aspects of your website to make sure it is optimised for search. We scrutinize every area of your website so we can fix any issues that is affecting your SEO.
Backlinks and Content
A combination of obtaining high quality backlinks and good quality content can shoot your website up the rankings generating both organic and referral traffic. We manage your backlink portfolio, monitoring any new or lost backlinks to your website. Our backlink service can also reach out to potential websites with relevant content who are willing to link back to your site.
Optimising your ecommerce website and product pages provides greater opportunity for increasing online sales. Using our proprietary ecommerce data and analytics models we provide a comprehensive data driven suite of ecommerce solutions.
If your business has physical locations or requires traffic from local search then you’ll need to optimise your website for location specific search.
Examples of SEO Analytics We Use
Keyword and search query rank position
Landing page effectiveness and content engagement
Key performance metrics such as: organic traffic, click through rate, conversion rate
Key engagement metrics such as: bounce rate, average time on page
Website optimisation metrics such as: page load speed
Website domain authority
Our SEO Process
Audit & Analysis
We begin by understanding your marketing objectives, target audience and SEO campaign objectives. Armed with in-depth insight of your business and audience we can begin SEO specific analysis and research where we conduct keyword research, competitor analysis, website audits and backlink profiles.
Based on our finding from the audit and analysis we can begin to design out an SEO strategy and campaign design to meet your objectives. Our SEO action plan will provide clear steps that are required to take to make improvements, fixes and increase organic traffic.
On-Site Optimisation & Link Building
We get straight to the actions that improve your on-site and off-site ranking factors. Our link building service acquires high quality backlinks from relevant websites to increase your domain authority and trust.
Monitor, Fix and Optimise
SEO is a dynamic process and rankings can change based on factors such as updates to the website, load speeds, competitor activity, search engine algorithm changes. We monitor everything that can affect your SEO and make the required changes and updates. We keep on top of your SEO to make sure you continue to climb the rankings and increase organic traffic.
Measure and Insights
We create automated reports so you can see your SEO performance. Beyond performance reports we are monitoring for customer behaviour and search intent from your organic traffic. Through our CDP, proprietary analytics and data analysis we can ensure that your SEO is working effectively with your other marketing channels and campaigns.
SEO Services We Offer
Technical SEO and Audits
Off-Site SEO and Link Building